On June 5, Toronto Fashion Incubator held its annual TFI New Labels competition, with four up and coming labels showcasing their collections in front of a who’s who of the Canadian fashion industry. Chaired by philanthropist Suzanne Rogers and emceed by a David Dixon-clad Jeanne Beker, the evening featured a cocktail reception and runway show that culminated in the naming of AliceAzur by Miriam Baker as Most Promising New Label.
Miriam Baker took the honour over fellow finalists Christopher Paunil Designs, Laura Siegel and Nomad of the Sun by Ashley Boutcher. “All of our finalists have promising futures and each year we are amazed by the caliber of the showcased collections,” said Susan Langdon, Executive Director of TFI.
It was a tough decision we bet, and we don’t envy the esteemed panel of judges, which included TNT owner Arie Assaraf, designer David Dixon, FLARE Fashion Director Tiyana Grulovic and Suzanne Rogers, for having to make it.
“I am overwhelmed with this acknowledgement and would not have pushed myself this far if it wasn’t for the support of TFI and the panel of judges,” said Baker. ”I have learned through this process and am excited to develop a complete size range and start production.” Baker was awarded a $25,000 cash prize generously donated by Suzanne Rogers, an editorial spread in FLARE Magazine, and production of a lookbook for her collection by Covergirl and Pantene.
We’re loving the chic, feminine aesthetic of AliceAzur, and can’t wait to see Miriam Baker take her label to the next level with this big TFI New Labels win now under her belt. In the meantime, take a gander at the gallery below for images of the runway show and, of course, of guests’ glam (and, in many cases, Canadian-designed!) gala style.