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by The Backseat Stylers | February 17th, 2012 
When Target asked me to save the date earlier this week, I had no idea what for. Never in a million years would I have guessed that I was putting February 23 aside for a one-day only Jason Wu for Target Pop-up Shop in Toronto.
And if that wasn’t enough to trigger my jaw to hit my laptop when the official invitation finally arrived, this little tidbit was: “Join award-winning fashion designer Jason Wu and Target executives for blah, blah, blah…” Wait. What? Jason Wu himself is going to be there? I think I might’ve fallen out of my chair at that moment.
Now that I’ve recovered somewhat, here’s the skinny on this fabulous pop-up shop coming to our fair city:
Date: Thursday, February 23, 2012
Doors open to public: Noon
Location: 363 King Street West, Toronto
Hosts: Designer Jason Wu and Tony Fisher and John Morioka of Target Canada
Note: Quantities limited. Purchase limit of 3 items per customer. All sales final.
I can’t imagine you do, but if you need a tiny bit of nudging to get yourselves to this one-day affair, here it is: all proceeds will be donated to United Way Toronto. So to recap: Jason Wu. At Target prices. For charity. See you there? I thought so.
By the way, prep yourselves by checking out the complete Jason Wu for Target lookbook here.
xx, S
Image via A Bull’s Eye View
by The Backseat Stylers | January 27th, 2012 
Counting down the days until Jason Wu for Target hits stores? The February 5 launch date is almost here, but in the meantime, let’s take a moment to be jealous of those lucky few who have already gotten their hands on the collection. Exhibit A: actress Chloë Moretz and her straight-out-of-the-lookbook ensemble from last night’s launch party in New York.
This 14-year old has proven to have some serious style cred. The ladylike bow blouse and pleated skirt Chloë donned are my favourite pieces in the collection. Even the lovely matching sandals, by Gianvito Rossi, are right up my bow-loving alley. I may be double her age, but I might just need Chloë’s look, from head to toe.
What’s on your Jason Wu for Target wish list? Click on over to the complete lookbook here to make your list and check it twice.
Chloë Moretz with designer Jason Wu
xx, S
Images via Just Jared
by The Backseat Stylers | January 10th, 2012
After a whole lot of sneak peeks all over the internet the last two weeks, Target has finally released the complete lookbook for the Jason Wu for Target capsule collection! The very ladylike Spring dresses, separates and handbags, all priced $60 and under, are due to hit stores and Target.com on February 5.
I’m currently working on narrowing down my wish list. What’s on yours?
xx, S
Images via Fashionista
by The Backseat Stylers | January 7th, 2012 
In case you’re tempted to spend all the money Santa left you at the end-of-season designer sales, think again. That Jason Wu for Target collaboration we posted about back in October is now just around the corner, and a few lookbook and campaign images have been released. So far, the collection, which hits stores and online on February 5, is looking very promising indeed. And with nothing priced over $60, this is masstige at its finest.
Keep checking back for more photos of the collection over the next month. What do you think so far?
      
xx, S
Images via Lucky, Fashionista, Teen Vogue, The Budget Babe, Style.com
by The Backseat Stylers | October 3rd, 2011 
If you’re still trying to get over having missed out on the Missoni for Target collection, as many of us are, this piece of news should help you move on: the next designer to collaborate with Target is confirmed to be Jason Wu!
The collection, which will hit stores and online February 5, 2012, will feature “clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude,” said Wu.
Price tags will range from $20 to $60 – rather reasonable prices to pay to get your hands on designs from the man who’s dressed the likes of Michelle Obama and Diane Kruger. ”My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” Wu noted. “I’ve had an incredible experience partnering with Target, and I am looking forward to bringing these affordable designs to women across the country.”
Based on the one sketch alone, I’m already incredibly excited for this collaboration. Are you? Watch the preview video here to decide.
xx, S
Images via Contact Music, Fashionologie
by The Backseat Stylers | August 10th, 2011 
Last week we were pretty darned excited about some sneak peeks of the Missoni for Target collection we got via the September issues of various fashion magazines. Imagine how we feel today with the release of 20 official lookbook images!
In case you don’t already have the date ingrained in your brain, the 400-piece exclusive collection will hit Target stores and Target.com on September 13th. What’s on your wish list so far?
UPDATE: The complete lookbook has now been released! Check out all 88 images in the gallery.
xx, S
Images via Fashionologie
by The Backseat Stylers | August 5th, 2011 
Back in May, we posted a sneak peek of the Missoni for Target ad campaign shoot. Now, not only has the first official image of the campaign been released, but several items from the collection have also popped up in the September issues of various fashion magazines. From clothing and accessories to housewares to bicycles (loving the zigzag patterned bike!), the limited edition Missoni for Target collection, which includes over 400 items, is bound to make Missoni fans in the U.S. very, very happy.
The exclusive collection will hit Target stores and Target.com on September 13th – mark your calendars, if you haven’t already! And watch this space for more sneak peeks.
 
     
xx, S
Images via TFS
by The Backseat Stylers | May 29th, 2011 
Earlier this month, news broke of Target’s Fall 2011 collaboration with Missoni, and ever since then Target’s been working overtime to keep any further details, including photos from the preview, under wraps. Finally, though, photos from the collection’s campaign shoot in Milan, featuring Margherita Maccapani Missoni, have been leaked. We knew it would happen sooner or later – this isn’t the royal wedding dress or Tom Ford, after all – and we’re incredibly excited about what we see!
With just 7 photos we can already tell the 400-piece collection is going to be more fun than we ourselves had even imagined over the past month. No sign yet of the $599.99 patio set we’re dying to see, but we spot Missoni’s signature zigzag colourful stripes on several pieces of womenswear, menswear, scarves, shoes, luggage, stationary, a cellphone case and even bicycles! So far I have my eye on the men’s cardigans and tie for the Mister.
The collection will be available in stores and online from September 13 to October 22, 2011. What do you think of it so far?
 
Continue reading →
by The Backseat Stylers | May 4th, 2011 
Vogue.com broke the news today that Target’s next designer collaboration will be with none other than Missoni, the Italian design house known for its colourful knitwear. The collection, will which be available in stores and online from September 13 to October 22, 2011, will include over 400 items, ranging from clothing for men, women and children to household items like bedding and dinnerware.
Here, finally, is the chance to own Missoni’s signature zigzag knits at a fraction of the line’s ready-to-wear and M Missoni diffusion line prices. I can’t wait to see what the Missoni clan have cooked up for Target!
xx, S
Image via Vogue.com
by The Backseat Stylers | February 23rd, 2011 
Back in October, Target announced that the retailer would be re-releasing 34 dresses from 17 past Go International collections just in time for Spring. Today, the question of which dresses would be included in the Designer Collective has finally been answered. All under $50 and available from March 13 to April 10, 2011, the collection will include designs from Luella Bartley, Tara Jarmon, Paul & Joe, Behnaz Sarafpour, Proenza Schouler, Libertine, Alice Temperley, Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon, Tracy Feith, Rodarte, Zac Posen and Tucker. (via Styleite)
I’m happy to get another shot at some of these pieces! The Proenza Schouler and Rodarte dresses (pictured above) are my picks – which are yours?
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THE BACKSEAT STYLERS BY T & S
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