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Dropping by the Backseat: Vanessa Grainger, Women’s Buying Manager, SSENSE

Vanessa Grainger has my dream fashion job: womenswear buyer. When our paths first crossed, the Toronto native was buying for The White Space at The Bay and I, in turn, was buying a whole lot of what she was buying – Sandro, Opening Ceremony, McQ Alexander McQueen and the like. Now, she’s a freshly-minted Montrealer starting a new women’s buying manager gig with SSENSE, one of my go-to online retailers. Will she never give my pocketbook a rest? I didn’t ask her this during our recent chat, but I did manage to find out her own favourite shopping destinations, what she loves most about her job, and even what she sings in the shower.

The Backseat Stylers: What’s your first fashion-related memory?

Vanessa Grainger: It definitely wasn’t the earliest, but maybe the most important: Tom Ford for Gucci Fall 2003. It was just so lush and sumptuous. Something about it just hit me and stayed with me. Having that reaction and not remembering having had that reaction so strongly to anything else before that, not even knowing at that time what a big deal he was at Gucci and what he was doing for Gucci, and just having that gutteral, instinctual reaction to what I was seeing – I just remember that so clearly.

How did you get into fashion buying?

From watching Fashion Television, actually, I realized what a buyer was. When I was 15 I decided I wanted to be a fashion buyer. So thank you, Jeanne Beker, for giving that exposure.

What’s the best part of your job?

The best part of my job is sourcing out and working with the brands and designers, following through on their creative process, seeing things from inspiration to finish, and being able to then interpret that for the store and the customer that you’re buying for. The ultimate best part of my job is to see people wearing clothes that I bought. I take what I do very personally.

What’s been the highlight of your buying career so far?

Starting The White Space [at The Bay]. It’s such a new, interesting concept for a department store that’s so established in terms of what it means to people. The fact that I was part of the team that’s been able to reinvent and reinvigorate how customers see The Bay, that to me has been the highlight of my career so far.

Where do you see yourself in five, ten years?

The next Jenna Lyons. I’d love to be in that Creative Director position, and really take on a brand and embrace it, live and breathe it, like a Jenna Lyons. I’ll go on Style.com and look at J.Crew and I’m just as interested in the styling [as] some of the contemporary designer brands. I have a lot of respect for what she’s been able to do there. Having that business side and creative side, that’s something I would be really interested in.

Where are your favourite places to shop, other than SSENSE?

The Bay – I have so much respect for what’s been done and continues to be done there. TNT – they’re great at what they do. Aritzia – I like their aesthetic, classic with a bit of an edge.

What’s one item in your closet you just can’t live without?

I’m a t-shirt and jeans girl. I love that whole Parisian, easy sensibility. I’m really kind of obsessed with my Enza Costa t-shirts, just because the fabric on them are so amazing. You feel like you’re wearing pajamas, but you look nice.

If you were throwing a fashionable dance party, who would your three guests-of-honour be?

[Givenchy's Creative Director] Riccardo Tisci, because I feel like he’s so dark and weird [that] he would do something crazy. And then Tom Ford would come and be super snobby. Gwyneth Paltrow, I’d want to hang out with her. [She might even bring her friends, like] Beyonce. Kim Kardashian is definitely not allowed; she’s on the ‘do not invite’ list.

What is your guiltiest pleasure?

Watching Buffy the Vampire Slayer. I’ll watch 3 to 4 episodes back to back. It’s very campy.

What’s one item on your bucket list?

I really want to learn how to surf. There’s some kind of romanticism around it. I also want to drive racing cars. I want to get on a track in a super fast car.

Do you sing in the shower?

Yes! I usually try to be a superstar, like Adele or Rihanna. I’m a great singer…in the shower. ’I want to drive racing cars and I sing Adele in the shower’ – I’m going to be so embarrassed [when this interview is published]!

xx, S

Retail Therapy

SSENSE.com Sale Pick of the Week!

I was surfing the SSENSE sale section for our pick of the week when I came across the ‘Sharon’ pump from Guiseppe Zanotti. Name a shoe after me and you’re pretty much guaranteed a post and maybe even my money. Good thing it’s a hot shoe; they could have named a really horrid looking pair after me, but instead it’s a delightful leopard print pony hair concoction. And it’s even 30% off right now.

Check out last week’s picks from the SSENSE sale here.

xx, S

Image Credit: SSENSE

Retail Therapy

SSENSE.com Sale Picks of the Week!

You all know by now that I love me a good sale, so when notice of SSENSE.com‘s latest arrived in my inbox, I wasted no time in clicking on over there. Of course, in true shopaholic fashion, I kind of want everything. These are my current obsessions (a long list indeed):

1. Alexander Wang Black Matte Sunglasses – Was $380, now $266.
2. 3.1 Phillip Lim Pashli Camera Bag – Was $425, now $298.
3. Alexander Mcqueen Leopard Print Skull Scarf – Was $820, now $574.
4. Fallon Spike Knuckle Duster Ring – Was $140, now $98.
5. Yves Saint Laurent Purple Tribute Heels – Were $775, now $542.
6. T By Alexander Wang Velvet Cami Dress – Was $395, now $276.
7. Alice And Olivia ‘Louise’ Leather Skirt – Was $495, now $346.
8. Lanvin Escarpen Compense Heels – Was $1,625, now $1,138.

What’s in your virtual shopping bag?

xx, S

Image Credits: SSENSE

Fashion News

Erin Fetherston to Launch New Contemporary Line Erin

Erin Fetherston has announced that she will be putting her ready-to-wear collection on hold this Fall and will be debuting in its place a new contemporary line called Erin during New York Fashion Week. Exciting news for Erin Fetherston fans who, like me, love but can’t quite afford her RTW pieces. “I became more aware of a large Erin Fetherston fan base that hasn’t necessarily been able to buy into the designer price point,” Fetherston told WWD. “I don’t want to leave that girl out anymore.”

While we’ve come to expect cocktail dresses and separates from her RTW collections, the contemporary line will focus more on everyday wear with day dresses, embellished t-shirts, a metallic winter parka, and simple tanks and blouses. Wholesale prices will range from $73 to $250.

Ever since I discovered Erin Fetherston’s RTW collection at The Room at the Bay, I’ve been hooked (see here, here, here and here for the evidence), but the truth of the matter is that I’ve only been able to afford the pieces I own when they’ve been deeply discounted at the end-of-season sales. If Fetherston’s new line Erin is as feminine and whimsical as her RTW collection has been, I’ll be one happy fangirl. Here’s hoping that the Bay and SSENSE, both current Canadian stockists of her RTW collection, pick up the new contemporary line.

xx, S

Retail Therapy

SSENSE – Extra 20% off Sitewide

SSENSE is having a members only sale from now until October 20th, offering an extra 20% off sitewide. SSENSE is one of my most frequented virtual shopping destinations, and I pretty much live for these periodic sitewide sales they do. Based in Montreal, SSENSE ships a very well-edited collection of menswear and womenswear almost everywhere around the world. They’re always adding more and more amazing lines to their offerings – the latest being Giuseppe Zanotti, Lanvin, and Smythe, all of which make me rather giddy.

Shop the sale here! I’d love to hear what you scored.

xx, S

Retail Therapy

The Goose is Loose

My beloved TNA parka mysteriously disappeared last year to my utter confusion and devastation. I’d only worn it for one season, so Mr. Backseat Styler was highly unimpressed with the disappearance. I really had no explanation for it, but knew I had to find a suitable replacement fast. Cue last month’s Black Friday sale at SSENSE and I managed to snag a Canada Goose Trillium jacket for 30% off. Prior to the sale, Canada Goose was not on my radar as an option, but the more research I did that Black Friday, the more a CG jacket seemed like the right choice for a Canadian winter. I was a bit anxious about the purchase since it was final sale and I’d never tried a CG jacket on before, but ever since its arrival at my doorstep, I’ve found myself more and more smitten with my white Trillium. It gets crazy cold and windy where I live by the water, but it’s been keeping me warm and toasty. If you’ve been debating a CG as well, I highly suggest you take the leap! You can find Canada Goose at SSENSE, Over The Rainbow, Due West and STYLEXCHANGE.

xx, S

Retail Therapy

SSENSE Holiday Sale – Extra 30% Off

SSENSE’s annual Holiday Sale has begun with an extra 30% off on holiday sale items with code HOLIDAY30 at checkout. As always, there are some serious deals to be had on Acne, Robert Rodriguez, Erin Fetherston, McQ by Alexander McQueen, DVF and more.
xx, S
Retail Therapy

SSENSE Black Friday Sale – 30% Off Storewide Nov 25-27, 2009


SSENSE is having a ridiculously amazing Black Friday sale running from Nov 25-27, 2009. Enter code SSENSEBF at checkout and receive a 30% discount on products storewide – no exclusions! That means the Alexander Wang Rocco Mini Duffle is 30% off. Erin Wasson x RVCA is 30% off. Even Canada Goose and Moncler jackets are 30% off. I’m going out of my mind trying to decide on a winter jacket to replace my TNA parka that mysteriously disappeared into thin air. And I’m desperately attempting to ignore the rest of the store, because there are too many fabulous brands and so little money. SSENSE has begun stocking so many amazing lines over the past year – Elizabeth and James, Helmut Lang, Rick Owens Lilies, McQ by Alexander McQueen and so many more – that I’m completely overwhelmed by the well-edited selection and the generous offer of 30% off storewide. Do note the return/exchange policy though – all sales are final on items discounted 30% or more.

EDIT: It seems Canada Goose has been pulled from the sale, likely per manufacturer’s request. SSENSE is honouring CG orders made before the pull though, so I’m feeling rather lucky! This is why it pays to be up at 4am debating the merits of one parka over another with oneself.

xx, S

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