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by The Backseat Stylers | September 9th, 2012 
MOON Apparel is officially launching online shopping on September 15! The chic and affordable Canadian brand – and maker of my beloved navy lace dress - will now be exclusively carried at moonapparel.ca.
To kick off the label’s online venture, MOON is hosting a pop-up shop in Toronto from September 14 to 16 at 171 East Liberty. Shoppers will be able to purchase pieces from the new Fall 2012 collection at 20% off with a mere ‘like’ on Moon’s Facebook page.
Can’t wait till then? Neither can we. That’s why we’re inviting you to the pop-up’s VIP night on September 13! The event is by invitation only and guests will receive a $25 gift card with any purchase. Want to shop MOON with me, T and the other MOON ambassadors? Email rsvp@moonapparel.ca to attend.
By the way, if you missed that aforementioned lace dress the first time around, it’s being reissued in navy, as well as in a gorgeous magenta. Check out the rest of MOON’s Fall 2012 lookbook below, then make your wish list, RSVP for the VIP shopping night, and mark your calendars. See you there!
     
xx, S
Image Credits: Moon Apparel
Sponsored by Moon Apparel
by The Backseat Stylers | September 28th, 2011
Everyone and their mother owns this MOON navy lace frock, or the skirt from the same collection, but I don’t care. I adore it; it reminds me of the gorgeous (but out of my snack bracket) Erdem dress Jessica Stam wore to cover FLARE’s September issue, and is a very reasonably-priced second prize. In fact, it’s already earned its spot in my wardrobe rotation, having served me well at two weddings so far.
This past weekend was wedding #2, and I chose to keep my ensemble on the minimalist side. I belted the dress, threw on my trusty Louboutins and grabbed my new Y-Mail clutch (first outing!). The next time this frock comes out to play, however, it’s going to be more edgy than ladylike, I promise. I’m envisioning a biker jacket, fierce boots and maybe even some fresh tattoos. Or maybe not. Stay tuned!
The dress is sold exclusively at The Bay, and is available online for $89. How would you style it?
  
MOON lace dress / Christian Louboutin shoes / YSL clutch / Club Monaco belt / MAKE UP FOR EVER make-up
xx, S
by The Backseat Stylers | August 29th, 2011 
The Misshapes, that uber cool Canadian-born, New York-based DJ trio, were in town recently. The occasion? The launch of the Fall 2011 collection of MOON, a brand created by the Mimran Group exclusively for the Bay. It was also MOON’s first birthday, so Toronto’s fashion set was invited to TIFF Bell Lightbox for a shindig where Leigh Lezark, DJ/model/Chanel brand ambassador, would be spinning with her fellow Misshapes. Lezark fangirls that we are, T and I showed up ready for our next celebrity encounter, as well as a healthy dose of reasonably-priced fashion, courtesy of the Mimran clan.
We got a taste of both, but it was MOON’s Fall collection that really got us excited. The outerwear, separates and knits for both men and women were chic and on trend, and the pricing was wallet-friendly, too. The men’s collection ranges from $20 for a t-shirt to $175 for a herringbone blazer, while the women’s collection is priced at $19 for a cotton tank to $135 for a trench coat. The stand out pieces, though, were the navy blue lace designs for the ladies; yours truly promptly ran out and picked up both the pencil skirt and shift dress.
MOON’s Fall collection has already hit sales floors at 90 the Bay locations across Canada, so I suggest you drop by your local store to check it out. Leigh Lezark won’t be there, unfortunately, but the collection alone is worth a visit!
   
xx, S
Photo Credits: Lookbook images courtesy of Mimran Group / The Bay; all other images property of The Backseat Stylers
by The Backseat Stylers | October 5th, 2010 
I’m apparently easily distracted by shiny objects, because I morphed from a sequin hater to a paillette obsessor in no time flat (see here, here and here for the evidence). This obsession with all things shiny continues into the Fall as the holiday season approaches and sequins become a wardrobe necessity again. Though I probably already have more sequined pieces than I have occasion to wear, a certain silver sequin bolero jacket by MOON recently caught my roving eye.
Leigh Lezark, DJ/model/Chanel beauty ambassador extraordinaire, was in town in August to lend a spinning hand to the launch of MOON, a moderately-priced line carried exclusively at the Bay and designed by the Mimran Group (aka Canadian fashion royalty). At the launch party, Miss Lezark rocked the sequin jacket in question like it was Chanel; I was happy to discover that, in fact, it’s a very affordable offering from MOON.
I’ve been stalking my local Bay store in search of the jacket ever since, with no luck yet. Instead, I’ve been tempted by some very chic Fall basics in the MOON section. If I’m not careful, I’ll have spent my entire sequin jacket fund on the lovely MOON dresses and cardigans before the jacket even hits the sales floor.
xx, S
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THE BACKSEAT STYLERS BY T & S
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