Diesel’s Newest Toronto Boutique Hosts Blogger Styling Face-Off, Featuring The Backseat Stylers!


Diesel officially launched its third boutique in Canada last week, and yours truly was right in the mix of the celebrations. Or, rather, my doppelgänger was! I had been invited to participate in a blogger style-off pitting me against Jay Strut, Nelia Belkova and Julio Reyes-Cocka, and I’d dressed my little mannequin friend exactly as I’d dress, well, myself.

Having the entire spring/summer 2013 preview collection at my disposal, I started with a metallic black leather collar, added a white button-down and black pleated skirt with cool zipper detailing at the waist, and then finished the look off with a pair of metallic silver ankle booties, plus a double-wrap leather bracelet for good measure. Shera, as I’ve affectionately named her (after a flubbed PR email that addressed me as “Shera” – not my name!) looked pretty damn fierce, if I may say so myself.

She’s got tough competition though, between Nelia’s sequins and pleats, Jay’s denim vest outfit, and Julio’s leather and lace pairing. Give me – and Shera! – some support if you dig our black, white and silver ensemble by tweeting at @DieselCanada and letting them know that @backseatstylers‘ look is where it’s at. The contest closes on Black Friday, November 23 at 9:30 p.m., so vote before then and you’ll be entered to win a $1,000 Diesel shopping spree. Thanks in advance for the love and good luck with the giveaway!

Julio Reyes-Cocka, Nelia Belkova and me

Shoppers voting for Shera, obviously (yup, that’s the story I’m going with)

Jay Strut

xx, S

Image Credits: George Pimentel


The National Ballet of Canada Celebrates 60th Anniversary with Tutu Exhibition

On July 11, Toronto’s social set descended on the Design Exchange to fete its joint exhibition with The National Ballet of Canada, 60 Years of Designing The Ballet. Canadian fashion icon Jeanne Beker, FASHION Magazine Editor-in-Chief Bernadette Morra (in Marni for H&M!) and Katrantzou-clad socialite Kara Alloway were among the gala attendees who spent the evening toasting the National Ballet’s 60th anniversary and admiring costumes and set pieces from its archives.

Curated by costume designer Caroline O’Brien, the exhibit features special items from past productions of Romeo and Juliet, The Nutcracker, Emergence and more, going as far back as the 1950s. Also on display is The Tutu Project, 60 stunning, one-of-a-kind tutus created by Canadian fashion designers, artists and children alike in honour of the National Ballet’s big 6-0.

The exhibition runs from July 11 to September 2, 2012. For more information, visit

Glen Baxter, Shauna Levy, Jeanne Beker, Christine Faulhaber

FASHION Magazine Editor-in-Chief Bernadette Morra

Chanelle Ramsubick

Jewellery Designer Shay Lowe

xx, S

Image Credits: Peter Chatterton


Hip Urban Girls Throw First Anniversary Fête

Wendy Kam and Lisa Ng

The lovely ladies at Hip Urban Girl, Lisa Ng and Wendy Kam, celebrated their Toronto-based blog’s one-year anniversary last week with a birthday bash at SCHOOL Bakery & Café. The duo invited their very best social media friends to join in the fun, offering up SCHOOL baked goods, Joe Fresh make-up touch-ups and bottomless Diet Coke as added incentives. I couldn’t possibly turn all that and the opportunity to spend some quality time with Lisa and Wendy down, so off to SCHOOL I went.

A Joe Fresh polish change, lots of blogger chatter and one too many cookies later, I left the party feeling like it was my birthday. Thanks Lisa and Wendy for having me, and congrats on your one-year blog anniversary!

Toronto Is Fashion‘s Marc Piercey and Richard Fabregui

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