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by The Backseat Stylers | January 8th, 2012 
Septembre recently asked the Twitterverse for their 2012 fashion resolutions and rounded up the responses in a blog post for Slice.ca. Mine, “To buy less and shop my closet more”, was included. So far – a mere 8 days into the new year – I’m failing miserably; all of these end-of-season sales have been far too tempting for the saleaholic not so deep inside me.
On the bright side (literally), I’ve been doing quite well with one of my other resolutions: to wear more colour. I must confess though that this is a resolution not specifically for 2012, but rather carrying over from 2 years ago. In fact, I’m a tad embarrassed to report that all 20 of my New Year’s resolutions from 2010 are still in progress, which begs the question: twenty resolutions – what was I on?! Talk about setting myself up for failure.
But this year is going to be different. This year I plan to be awesome at keeping New Year’s resolutions, starting with this wearing more colour business. My recent VAWK teal coat and J.Crew yellow sweater pairing was the most colour I’ve worn since my jogging suit-wearing days in elementary school.
Sure, I could have added orange pants and a purple floppy hat to really hammer the win home, but let’s be real. This is year three of me working on this 2010 New Year’s resolution – I’m clearly taking very baby steps. This counts as 1 point for Sharon, 0 points for the trifecta of black, white and grey. 2012 is officially off to a good start! Sartorially speaking.
Do you have New Year’s resolutions from several years ago that you’re still working on as well? Tell me in the comments so I can feel better about myself. Please and thank you!
VAWK jacket / J.Crew sweater / Joe Fresh blouse / Current/Elliott jeans / YSL ring / Ralph Lauren boots / MAKE UP FOR EVER make-up
xx, S
by The Backseat Stylers | June 27th, 2011  
Wendy Kam and Lisa Ng
The lovely ladies at Hip Urban Girl, Lisa Ng and Wendy Kam, celebrated their Toronto-based blog’s one-year anniversary last week with a birthday bash at SCHOOL Bakery & Café. The duo invited their very best social media friends to join in the fun, offering up SCHOOL baked goods, Joe Fresh make-up touch-ups and bottomless Diet Coke as added incentives. I couldn’t possibly turn all that and the opportunity to spend some quality time with Lisa and Wendy down, so off to SCHOOL I went.
A Joe Fresh polish change, lots of blogger chatter and one too many cookies later, I left the party feeling like it was my birthday. Thanks Lisa and Wendy for having me, and congrats on your one-year blog anniversary!
 
Toronto Is Fashion‘s Marc Piercey and Richard Fabregui
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by The Backseat Stylers | May 14th, 2011 
Butter PR’s Shawn Rusich and SC\PR’s Susan Chong (in Greta Constantine)
On May 5, 2011, the Ontario Science Centre hosted its annual fundraising gala, the 5th annual LG Innovators’ Ball: A Night of Sensory Deception. The evening included an after party that featured everything from a Joe Fresh manicure lounge to an oxygen bar, from a Porter Airlines lounge with Glenfiddich tastings to an overabundance of gourmet food stations.
It was one of the most entertaining charity gala after parties I’ve had the pleasure of attending this season. In between gorging on Babybel cheeses wrapped in prosciutto and testing our pain thresholds in a bucket of ice, Mr. Backseat Styler and I scoured the dance floor for the night’s most stylish partygoers.
Toronto Star’s Derick Chetty and Greta Constantine designer Kirk Pickersgill
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by The Backseat Stylers | November 2nd, 2010 
The Joe Fresh show is always one of the most popular at Toronto Fashion Week, and for good reason. Joe Mimran never disappoints with his high in style, low in cost line of clothes and accessories that are carried at your local Loblaws or, more recently, at the newly-opened Joe Fresh standalone stores.
Inspired by its upcoming collaboration with Scouts Canada on new scouts uniforms, the Spring 2011 collection was yet another hit. The scouts theme melded well with current trends; Joe Mimran churned out everything from a chic olive trench to button-downs with scout patches, and summery white day dresses to green sequin shorts.
My wish list was a mile long by the end of the show, but what was fun about watching this – and any Joe Fresh show for that matter – is the knowledge that you can afford all that you covet…and still have money left over for groceries.
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by The Backseat Stylers | October 13th, 2010
I’ve been told time and time again that I’m not a hat person, that I just can’t pull off hats. Rather sad for me, since hats are such a fun accessory! I refuse to give up on finding a hat that I can pull off though, so ever since the Joe Fresh Fall 2010 runway show at Toronto Fashion Week, I’ve been patiently waiting for the Fall collection to hit the stores so I could nab myself a $14 military cap. Well, Fall is finally here and I’m going to be stalking my local Loblaws store until I find one!
xx, S
by The Backseat Stylers | April 6th, 2010 The Joe Fresh Fall 2010 show was immediately following the Pink Tartan show, and my vantage point significantly worsened from one show to the next. Unable to find my seat at the Pink Tartan show, I had managed to find a step to sit on in the front row. For the Joe show, the younger Backseat Styler and I were able to find our assigned seats, but they were 4 rows back from my makeshift seat at Pink Tartan. Hence the reason my Joe runway photos have the back of the same few strangers’ heads in all of them.
My shots were pretty awful and those that were even remotely worthy of posting were few and far between. Considering 50+ looks came down the Joe runway, my pics don’t even scratch the surface of what we saw. What I can say, though, is that for Fall 2010, Joe Fresh will continue to give us Canadians fun and trendy options with price tags that we can all live with. There’s no need to sacrifice food for fashion when you can get both at your local Loblaws!
xx, SP.S. I’ve been told time and time again that I’m not a hat person. Well, I plan to change all that with a hat from the Joe Fresh Fall 2010 collection. They look like so much fun to wear – they’d surely make the cold weather just that much more bearable!
by The Backseat Stylers | March 1st, 2010 
Joe Fresh makes grocery shopping at Loblaws that much more fun! It’s the best place to find basics and fun seasonal pieces at very reasonable prices. I’m thoroughly impressed with the selection of Tao Okamoto as one of the lookbook models for Spring 2010 – check out the entire lookbook here.
by The Backseat Stylers | October 22nd, 2009  
I must admit that the best part about grocery shopping these days is no longer all the bad food I shouldn’t be putting in my cart, but rather all the great fashion at Joe Fresh. If it’s a decision between a cardigan and a roast, the cardigan is going to win every time, hands down. I must not be the only one who feels that way, because the Joe Fresh Spring 2010 show was one packed house…not an empty seat to be found.
The collection itself had some highs and lows for me. The rosette tops and skirts in the prettiest shades of pink – similar to the mustard yellow rosette dress seen mere moments before during the Pink Tartan show but clearly at a much lower price point – a definite high. Amanda Laine, fresh off the Paris runways and whisked right on to the Joe Fresh runway – loved that.
Clogs on the runway? Not so much; Chanel didn’t convince me so it was unlikely that Joe Fresh was going to do the job. Underwear as outerwear? Not really my thing. But based on what I saw, I’m looking forward to grocery shopping in the spring. I’ll be putting that soft pink rosette top and skirt emsemble on my grocery list right beside the Rolo ice cream.
 
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THE BACKSEAT STYLERS BY T & S
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