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by The Backseat Stylers | February 17th, 2012 
When Target asked me to save the date earlier this week, I had no idea what for. Never in a million years would I have guessed that I was putting February 23 aside for a one-day only Jason Wu for Target Pop-up Shop in Toronto.
And if that wasn’t enough to trigger my jaw to hit my laptop when the official invitation finally arrived, this little tidbit was: “Join award-winning fashion designer Jason Wu and Target executives for blah, blah, blah…” Wait. What? Jason Wu himself is going to be there? I think I might’ve fallen out of my chair at that moment.
Now that I’ve recovered somewhat, here’s the skinny on this fabulous pop-up shop coming to our fair city:
Date: Thursday, February 23, 2012
Doors open to public: Noon
Location: 363 King Street West, Toronto
Hosts: Designer Jason Wu and Tony Fisher and John Morioka of Target Canada
Note: Quantities limited. Purchase limit of 3 items per customer. All sales final.
I can’t imagine you do, but if you need a tiny bit of nudging to get yourselves to this one-day affair, here it is: all proceeds will be donated to United Way Toronto. So to recap: Jason Wu. At Target prices. For charity. See you there? I thought so.
By the way, prep yourselves by checking out the complete Jason Wu for Target lookbook here.
xx, S
Image via A Bull’s Eye View
by The Backseat Stylers | January 27th, 2012 
Counting down the days until Jason Wu for Target hits stores? The February 5 launch date is almost here, but in the meantime, let’s take a moment to be jealous of those lucky few who have already gotten their hands on the collection. Exhibit A: actress Chloë Moretz and her straight-out-of-the-lookbook ensemble from last night’s launch party in New York.
This 14-year old has proven to have some serious style cred. The ladylike bow blouse and pleated skirt Chloë donned are my favourite pieces in the collection. Even the lovely matching sandals, by Gianvito Rossi, are right up my bow-loving alley. I may be double her age, but I might just need Chloë’s look, from head to toe.
What’s on your Jason Wu for Target wish list? Click on over to the complete lookbook here to make your list and check it twice.
Chloë Moretz with designer Jason Wu
xx, S
Images via Just Jared
by The Backseat Stylers | January 10th, 2012
After a whole lot of sneak peeks all over the internet the last two weeks, Target has finally released the complete lookbook for the Jason Wu for Target capsule collection! The very ladylike Spring dresses, separates and handbags, all priced $60 and under, are due to hit stores and Target.com on February 5.
I’m currently working on narrowing down my wish list. What’s on yours?
xx, S
Images via Fashionista
by The Backseat Stylers | January 7th, 2012 
In case you’re tempted to spend all the money Santa left you at the end-of-season designer sales, think again. That Jason Wu for Target collaboration we posted about back in October is now just around the corner, and a few lookbook and campaign images have been released. So far, the collection, which hits stores and online on February 5, is looking very promising indeed. And with nothing priced over $60, this is masstige at its finest.
Keep checking back for more photos of the collection over the next month. What do you think so far?
      
xx, S
Images via Lucky, Fashionista, Teen Vogue, The Budget Babe, Style.com
by The Backseat Stylers | October 3rd, 2011 
If you’re still trying to get over having missed out on the Missoni for Target collection, as many of us are, this piece of news should help you move on: the next designer to collaborate with Target is confirmed to be Jason Wu!
The collection, which will hit stores and online February 5, 2012, will feature “clothes and accessories that are easily convertible from day to evening — sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude,” said Wu.
Price tags will range from $20 to $60 – rather reasonable prices to pay to get your hands on designs from the man who’s dressed the likes of Michelle Obama and Diane Kruger. ”My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” Wu noted. “I’ve had an incredible experience partnering with Target, and I am looking forward to bringing these affordable designs to women across the country.”
Based on the one sketch alone, I’m already incredibly excited for this collaboration. Are you? Watch the preview video here to decide.
xx, S
Images via Contact Music, Fashionologie
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THE BACKSEAT STYLERS BY T & S
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