INTERMIX is one of my favourite shopping destinations. Whether taking a stroll through Yorkville in Toronto, window-shopping in Soho in NYC or browsing online, I never pass on the opportunity to intermix (definition: to shop until one drops at an INTERMIX boutique).
Such was the case as well on my recent road trip to Somerset Collection in Troy, Michigan. When Nelia Belkova (of Style Blog), Kimberly Lyn (of The Souls of My Shoes) and I drew up our shopping plans, a visit to INTERMIX Somerset was high on the priority list.
And for excellent reason. We arrived at the store to find a whole gaggle of cheerful, friendly staff waiting to welcome us, with champagne and Godiva chocolate-covered strawberries at the ready. Assistant Manager Irene Yeldo and her lovely staff had also pulled aside their top picks of the new fall arrivals for our perusal, helpfully suggesting pieces that would fit our respective styles. In short, they spoiled us (thank you!). We weren’t complaining, but our pocketbooks were on high alert.
With gift cards generously donated to the cause (i.e. my fall wardrobe) by Somerset and INTERMIX burning a hole in my pocket, I scoured the expertly-curated offerings for pieces to bring back with me to Toronto. There were plenty of worthy candidates: a gold tone lacy cuff by YSL, an indigo Proenza Schouler PS1 (a bag that’s been on my wish list since I first laid eyes on one), and a pair of strappy B Brian Atwood snakeskin booties.
In the end, I decided that the one item I just couldn’t live without was a pair of exclusive rag & bone/JEAN for INTERMIX white skinny jeans with black tuxedo stripes. In fact, they fit me so well that Nelia pointed out, in an impressed tone of voice, that I didn’t even need to get them hemmed. To which I replied, “That’s because they’re supposed to be capris!” Hashtag shorty problems.
Capris or not, kudos to INTERMIX for filling a hole in my closet I never even knew existed. And please be sure to keep a YSL Arty ring (yes, I need a second one) and one of those Equipment blouses with the snakeskin print trim aside for me. With fall just around the corner, I’ll be back for them very soon!
Me with the lovely INTERMIX Somerset team
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Intermix’s Crystal Torchio and CEO Khajak Keledjian
Intermix‘s first boutique on Canadian soil launched back in August, but the US retailer only officially celebrated last night with a shindig fit for Hollywood actresses, top Canadian designers and models, all-around fabulous people and…me. Far from the civilized breakfast date I had with CEO Khajak Keledjian when the store opened its doors, yesterday’s fête replaced coffee with free-flowing wine and an audience with Keledjian with a set by rapper Theophilus London.
It was a very well-attended affair. Keledjian was there, of course, with the rest of the Intermix Toronto team, as well as his co-hosts from The Coveteur. Oh, and actress Jessica Chastain, who I missed completely somehow. The ubiquitous Greta Constantine team was out in full force, as were big name Canadian models who’ve walked the runway for them, Tara Gill and Naro Lokuruka. The other two-thirds of my “blogger troika” (dubbed as such by FASHION‘s Randi Bergman), being Styleblog.ca‘s Nelia Belkova and Stylehog.com‘s Julia Seidl, kept me thoroughly entertained until Theophilus London took over that job.
Give the gallery a gander for party photos. I spied lots of Versace for H&M, just as much Joe Fresh and even a little bit of VAWK (OK, that last one was me)…
The Fashion Collective’s Dwayne Kennedy, Greta Constantine’s Stephen Wong, and model Tara Gill
StyleBlog.ca’s Nelia Belkova and Stylehog.com’s Julia Seidl
The Souls of My Shoes’ Kimberly Lyn and Wolff Public Relations’ Lauren Wolff
Fashion Director George Antonopoulos and model Naro Lokuruka
Chatelaine’s Tyler Franch
Me and my straggly rain-ruined hair (VAWK jacket / Zara blouse and skirt / Chanel bag / YSL ring / Alexander McQueen shoes
It’s not every day that an e-mail lands in my inbox inviting me to breakfast with the CEO of anything, really, so when such an invitation arrived with the offer of morning coffee with the head honcho at one of my favourite retailers, Intermix, I was so in. The chance to preview the new Toronto boutique – the US chain’s first international store – before it’s grand opening and pick the brain of CEO Khajak Keledjian was definitely worth the early wakeup call.
Bright and early yesterday I made the short trek to 130 Mink Mile Bloor Street West, where I found a shiny new boutique just waiting for me to come shop. Filled to the brim with classics like the Proenza Schouler PS1 bags in a rainbow of colours and edgy transitional pieces like wine-coloured Sergio Rossi platform pumps, the store was a hotbed of temptation for a shopaholic like me. Somehow I managed to keep my wits about me as I chatted with Keledjian among the racks of very covetable clothing and accessories, all projecting a decidedly fierce vibe.
“Toronto has…polish (and sophistication),” he explained, “but at the same time, we’re still keeping the edge of New York. Our polish is…much edgier than whatever’s (already) in existence (here in Toronto). We’re pushing the envelope a little bit.”
And I’m ready for it. In fact, a portion of my imaginary Fall budget has already been earmarked for Intermix. That’s right, caramel leather jeans of my dreams, I’m coming back for you!
Intermix Toronto officially opens for business today. Check out the retailer’s full designer list here.
Intermix CEO Khajak Keledjian
Me, Lauren Wolff of Wolff Public Relations, and blogger Kimberly Lyn
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For those of you shopaholics in Canada who’ve been shopping Intermix online and in their bricks & mortar stores in the US, there’s good reason to celebrate on this frigid cold Monday morning – Intermix is coming to town! According to WWD, Intermix is opening its first international store this Fall with a 2,500-square-foot flagship store on Bloor Street in Toronto. More stores are planned for Canada, including one in Yorkdale Shopping Centre (also in Toronto), according to the word on the street.
If you’re not familiar with Intermix, check out their online designer listing here. The listing may look like a mishmash of brands you already find at a few of the retailers in town. In fact, Intermix’s impending expansion into Canada should be raising a few eyebrows at the head offices of Holt Renfrew, the Bay and TNT.
I’m a huge fan of Intermix for their edgy offerings and very generous sales, which I’m hoping they’ll be bringing with them in their move north of the border. “Why shouldn’t we be in every international city in Canada?” said Khajak Keledjian, chief executive officer of Intermix. Why not, indeed.
Intermix’s online boutique is currently offering an additional 25% off on sale merchandise with the code HOME25 until Sunday, November 29, 2009. Sale prices are already generously discounted, so the additional 25% off just means that not buying is not an option! Canadians can participate in the sale as well, as Intermix ships to Canada duty-paid – meaning you know exactly how much you’ll be paying right at checkout and won’t be hit with any surprises upon delivery. My picks from the sale:
Elizabeth and James Shrunken Leather Blazer
Herve Leger Signature Essential Bandage Dress
Giuseppe Zanotti Leather Flapover Zipper Boots
Gryphon Embroidered Wool Bandleader Jacket
Loeffler Randall Suede Short Buckle Boots