Diesel’s Newest Toronto Boutique Hosts Blogger Styling Face-Off, Featuring The Backseat Stylers!


Diesel officially launched its third boutique in Canada last week, and yours truly was right in the mix of the celebrations. Or, rather, my doppelgänger was! I had been invited to participate in a blogger style-off pitting me against Jay Strut, Nelia Belkova and Julio Reyes-Cocka, and I’d dressed my little mannequin friend exactly as I’d dress, well, myself.

Having the entire spring/summer 2013 preview collection at my disposal, I started with a metallic black leather collar, added a white button-down and black pleated skirt with cool zipper detailing at the waist, and then finished the look off with a pair of metallic silver ankle booties, plus a double-wrap leather bracelet for good measure. Shera, as I’ve affectionately named her (after a flubbed PR email that addressed me as “Shera” – not my name!) looked pretty damn fierce, if I may say so myself.

She’s got tough competition though, between Nelia’s sequins and pleats, Jay’s denim vest outfit, and Julio’s leather and lace pairing. Give me – and Shera! – some support if you dig our black, white and silver ensemble by tweeting at @DieselCanada and letting them know that @backseatstylers‘ look is where it’s at. The contest closes on Black Friday, November 23 at 9:30 p.m., so vote before then and you’ll be entered to win a $1,000 Diesel shopping spree. Thanks in advance for the love and good luck with the giveaway!

Julio Reyes-Cocka, Nelia Belkova and me

Shoppers voting for Shera, obviously (yup, that’s the story I’m going with)

Jay Strut

xx, S

Image Credits: George Pimentel

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