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by The Backseat Stylers | March 30th, 2013 
Target officially launched in Canada last week with the help of some very bold-face names. Sarah Jessica Parker, Blake Lively and even mascot Bullseye the dog were on hand at the new location at Shopper’s World Danforth to celebrate the discount department store chain’s arrival north of the border.
Decked out in spring florals, SJP and Lively were joined by actress Elisha Cuthbert, Olympic gold medalist Adam van Koeverden, rapper Kardinal Offishall and media personalities like Ben Mulroney, Dan Levy and Tracy Moore on the red carpet and in the checkout line. Because who can resist a bit of pocketbook-friendly retail therapy in a Target store?
As Target locations continue to roll out across the country, one is sure to pop up near you if it hasn’t already. In the meantime, check out the gallery below for 30 images from the Target Canada launch and start getting excited!
    
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by The Backseat Stylers | November 19th, 2012 
Elisha Cuthbert
The 2012 American Music Awards were held last night in Los Angeles, and though I missed them I obviously caught up on the red carpet fashion this morning. It wasn’t the Oscars, that’s for sure, but there were a few pleasant surprises – five, to be exact.
Elisha Cuthbert, who I now have a soft spot for ever since she donned that incredible VAWK dress, stunned in a glamourous gold column gown by Georges Chakra. Kerry Washington was a ray of sunshine in yellow lace Stella McCartney, Stacy Keibler showed off her gams in a Collette Dinnigan embellished mini, and red carpet favourite Ginnifer Goodwin was pretty in pale pink Oscar de la Renta.
Rounding out the top five was rapper Nicki Minaj - yes, you read right! – who looked the best I’ve ever seen her, unhinged facial expressions aside. She cleaned up nice in a bright coloured Monique Lhuillier gown. How shocked must Monique have been to get that phone call?
Who were your best dressed at the 2012 AMA’s?
Kerry Washington
Ginnifer Goodwin
Nicki Minaj
Stacy Keibler
xx, S
Images via JustJared
by The Backseat Stylers | January 12th, 2012 
I was half-watching the People’s Choice Awards last night when a familiar looking dress made me do a double-take. I gasped, rewound, and screamed (so loudly that the Mister was alarmed) when I realized that Elisha Cuthbert was indeed wearing a gown from VAWK‘s stunning Resort 2012 collection.
“When it came to selecting my look for the People’s Choice Awards, I looked at a few of the VAWK pieces and fell in love with the gold detailing on this dress,” the actress said in a press release. “I knew I wanted to wear it.” And I don’t blame her. The last time I saw this dress was backstage of VAWK’s Spring 2012 runway show at Toronto Fashion Week, where it quite literally took my breath away.
Seeing the gown again on my television screen, on such a big stage no less, was a proud moment. Congrats to VAWK’s Creative Director Sunny Fong! And kudos to Elisha for what will hopefully be the start of more Canadian fashion on international red carpets.
  
xx, S
Image Credits: Getty (via Just Jared, Celebrity Gossip), Jenna Marie Wakani (via FASHION)
by The Backseat Stylers | March 29th, 2011 
On March 24th, the Heart & Stroke Foundation held the 2011 edition of The Heart Truth Fashion Show at The Carlu in Toronto, an event that aims to raise awareness about women’s risk for cardiovascular disease. In its fourth year, the show featured celebrity models, including actress Elisha Cuthbert and singer Deborah Cox, in one-of-a-kind red dresses by top Canadian designers like Greta Constantine and VAWK.
“We’re reaching Canadian women with this lifesaving message: it’s time to take charge of your heart health”, said Bobbe Wood, CEO of the Heart and Stroke Foundation of Canada, in a press release. “Make healthy lifestyle choices, monitor your cholesterol and blood pressure levels, and advocate for the care you need from your doctor. And to Canadian men, we say support the women you love to protect their heart health.”
The HSF found a fun and light-hearted way to convey such an important message. The celebrity models strutted, danced and shimmied down the runway in stunning one-of-a-kind creations ranging from a sexy fringed mini dress by VAWK to a glam floor-length ballgown by Ines di Santo. This fashion show was the most fun I’ve ever had the pleasure of attending, and was a great kick-off to Toronto Fashion Week!
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