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by The Backseat Stylers | June 8th, 2011 
Rumours started swirling last month that Diane von Furstenberg was in the process of designing a capsule collection for Gap. Fond memories of my Stella McCartney x GapKids haul came flooding back and I’ve been awaiting confirmation of this collaboration, which finally landed in my inbox this morning. According to WWD, DVF for GapKids and babyGap will be available next Spring, and will include a collection for baby girls up to age two, another collection for girls from ages two to 14, as well as some unisex baby items.
Art Peck, President of Gap North America, said the collaboration combines von Furstenberg’s “signature approach to print, optimistic color and femininity” with Gap’s “expertise in great quality premium children’s clothing at accessible prices.” I, for one, have been dreaming of a lower-priced remake of my favourite DVF dress of all time, a teal floral silk organza dress from Spring 2008 (which I spotted on a Prom at the ROM partygoer recently). Produce it in a girls’ size 14 that will fit me, and I’ll be happy as a clam, Diane!
The collection will be available starting March 2012 in GapKids and babyGap stores in almost 30 countries, including the U.S., Canada, and the U.K., as well as online in 75 countries.
xx, S
Image Credits: Style.com
by The Backseat Stylers | March 25th, 2010
The Stella McCartney for GapKids Spring 2010 collection launched today in the US, but the rest of the world, including Canada, will have to wait until next Tuesday, March 30th. In the meantime, there are preview pics to tide us over. There isn’t anything that has me overly excited this time around, but that may change once I see the collection in person. So far I just have my eye on that denim blouse (for me, not Baby Backseat Styler).
See more preview pics here.
xx, S
by The Backseat Stylers | March 18th, 2010 
As reported back in November, a second Stella McCartney for GapKids collection is set to launch later this month on March 25th in North America and March 29th in Europe. Given how well I made out when the first collection was released last November, I’ve been on the edge of my seat waiting for previews of round 2. Finally a party was thrown this past Tuesday fêting the collaboration, allowing us to catch a first glimpse at the collection. Right off the bat I see stripes and I see an anchor and my interest is piqued. In fact, the little girl to the far right seems to be wearing a dress that very closely resembles a Stella McCartney anchor intarsia sweater I debated a while back, but costing a mere fraction of the original’s price tag I’m sure.

Here’s hoping for more previews over the next week so I know what I’m getting up early for on March 25th!
xx, S
Photo Credits: Nitrolicious, Net-a-porter
by The Backseat Stylers | November 19th, 2009 
WWD reports that Stella McCartney has signed on for a second collaboration with Gap Kids and Baby Gap after the overwhelming success of the first collection. The spring collection will be due out in March, at which time I will begin a second round of stalking of Gap Kids stores. Hmm…that sounds a little creepy, but you know what I mean.
Round one of Stella for Gap was quite a success for me, as I reported earlier, and I unexpectedly added to my loot yesterday with the purchase of a fourth piece – this pretty silk flower appliqué tunic, which is perfect for the holidays!

And now I will stop buying kids’ clothes for myself…till March rolls around and I’m at it again.
xx, S
P.S. This reminds me of the last Family Guy episode I saw, during which Stewie said to Brian: “Hey Brian, will you take me down to Baby Gap? I want to dress like a small douche.”

by The Backseat Stylers | November 13th, 2009
I don’t usually post about baby style, but Baby Backseat Styler picked this plaid one-piece up for himself today during the Baby Gap Give & Get event. Stylish and adorable. He’s definitely channeling DSquared with this ensemble.
xx, S
by The Backseat Stylers | November 12th, 2009
This is what’s keeping me rather occupied today. Between new clothes for Baby Backseat Styler, jewelry for me and something for Mr. Backseat Styler so he doesn’t feel left out, I’ve got a whole day’s work ahead of me!
xx, S
by The Backseat Stylers | November 11th, 2009 
My last post on the Stella for Gap collection was a rather pathetic confession that I had somehow managed to miss its launch and snag nothing. To make up for my forgetfulness, I have been incredibly diligent in my hunt for a band jacket this past week – some might say stalkerish. I called daily (sometimes long distance) to find out when new shipments were arriving at each of the 4 stores in Toronto. I even ran unshowered with my baby to the store one day only to find they had only received three band jackets in the previous night’s shipment and not even in my size. Panic started to set in as day after day I was told that replenishments had not arrived and I watched the band jackets sell for double their retail on eBay; I started to fear that I would never get my grubby little hands on one.
Fast forward to yesterday when I was doing my regular round of calls to the stores to find out what had arrived in last night’s shipment. Two phone calls down and no luck and I was starting to think to myself yet again, “Better luck tomorrow”, when – rather unexpectedly – a Baby Gap angel on the other end of the line informed me that they did, in fact, have a band jacket in XXL that had arrived the night before, and did I want to put it on hold? O. M. G!!!!!!!!!!!!!!!!!!!!!!!! I cannot begin to describe my elation. And sense of accomplishment. It was as if I had just been awarded the Nobel Peace Prize. Boy did I feel triumphant.
So after much hard work, I managed to snag three pieces from the collection – my beloved band jacket (which fit perfectly!), the little boys’ leopard sweater (I don’t normally do animals or animal prints, but this sweater is beyond cute) and the little girls’ cable knit belted cardigan (unexpectedly chic and comfy).



Wish I could’ve rocked the tutu, but I’m thinking I’m just a tad too old and too big for it. But only a tad. Mr. Backseat Styler is very grateful for that tad I’m sure.
Tutu or not, I’m feeling rather satisfied with the fruits of my labour. So much so that I’ve decided I’m going to skip the Jimmy Choo for H&M collection. I’ll leave the madness to the rest of the city’s JC fans. I’m all collabo’d out. Until perhaps Sonia Rykiel for H&M.
xx, S
by The Backseat Stylers | November 5th, 2009
A mere 7 locations across Canada to meet our Stella for Gap needs. I’m feeling rather spoiled here in Toronto with 4 of them!
xx, S
by The Backseat Stylers | November 3rd, 2009 
I had such big plans for the launch of the Stella for Gap collection. I was going to set the alarm for an ungodly hour (9am) and me and the little guy were going to make our way to the closest Gap Kids / Baby Gap store bright and early to ensure we nabbed everything on our wishlist (which incidentally is mostly stuff for me and not him, despite the fact that he is, in fact, a baby and I am not). Baby Backseat Styler and I had been practicing our jiu jitsu this past month and were ready to take on the other moms and babies. The plan was perfect, except for a slight error in the execution today…
I forgot about the launch. And I’m fairly certain this significant memory lapse had something to do with being distracted by the exclusive sale invite that arrived in my inbox late last night from Saks.com:

When I finally realized in horror what I’d done, I called the Gap Kids stores in the GTA that are carrying the Stella McCartney collection (Eaton Centre, Bloor, Yorkdale) in a state of panic. All I wanted was that little boys’ band jacket in the largest size they produced in the hopes that it’ll fit me…had they all sold out whilst I was dilly-dallying on Saks.com? As luck would have it, and to my huge relief, the band jackets hadn’t yet been shipped to the stores and they weren’t available today to the masses who lined up this morning (so reported the Yorkdale location staff member I chatted with)…phew! Clearly the shopping gods were looking down on me today (perhaps with a mixture of amusement, pity and disgust). I’m told the band jackets will arrive later this week or next week, and this time Baby Backseat Styler and I will be much better prepared. We’re ready to camp out if necessary to get our hands on matching band jackets, he and I. You other moms and tots beware!
xx, S
by The Backseat Stylers | October 23rd, 2009
WWD
More photos from the ad campaign courtesy of WWD. My gawd how adorable are these?! And the clothes – how badly do you wish you could fit in them too?
xx, S

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THE BACKSEAT STYLERS BY T & S
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