Backstage before the Joe Fresh Fall 2013 presentation at Toronto Fashion Week last week, designer Joe Mimran complimented me on my shirt. It was no surprise that he liked it – it was his after all, a black and white graphic print silk blouse I recently acquired from my local Joe Fresh store. In fact, my sartorial choice for that evening turned out to be a sign of what was to come on the runway: black, white and oh so fresh.
With Heather Marks and Amanda Laine leading the pack, Joe’s line-up of models emerged in fall pieces perfect for those of us who are ready to retire the colour-blocking and bright prints and bring back the black and white with a vengeance. From a simple striped turtleneck to a heavily studded leather jacket to a jumper aptly embroidered with “The End” to close the show, Joe Fresh’s runway collection for fall was everything we’ve come to expect from the brand: trendy but not painfully so, pocketbook-friendly without looking it, and entirely covetable.
With too many pieces on my fall wish list to count, it seems my Joe Fresh addiction continues…
