Retail Therapy

Sarah Stevenson for Target Capsule Collection Unveiled

Ever since she was crowned the winner of the Toronto Fashion Incubator New Labels 2013 competition, we’ve been waiting patiently for the big reveal of Sarah Stevenson‘s exclusive capsule collection for New Labels sponsor Target. Well, the wait is finally over and we’re delighted to find that the Toronto-based designer has created an offering that perfectly marries her romantic aesthetic with Target’s pocketbook-friendly prices.

“When I found out that I was going to be doing a line for Target, it was important for me that the Target collection be really reflective of who I am as a brand,” said Sarah. Happily for us, that means florals, florals and more florals. “I look for inspiration everywhere, but I always end up doing florals…I’ll re-interpret florals in many different ways.” And we can’t get enough of it.

Sarah Stevenson for Target launches in select Canadian stores on March 23. Check out the lookbook below – what’s on your wish list so far?

Images courtesy of Target

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