I’ve been coveting pieces from EDIT by Jeanne Beker since the line hit the Bay stores earlier this year, so when I received an invite for an event celebrating EDIT’s launch with the Fashion Television host-turned-clothing-line-editor herself in attendence, I knew I had to be there. On November 5th, family, friends and fans all crammed into The White Space in the Queen St store in downtown Toronto for an evening of clothes and bubbly in honour of everyone’s favourite Canadian fashion icon.
In front of a packed and captivated audience, Beker introduced her line of reasonably-priced wardrobe essentials. The tightly-edited collection of fall/winter must-haves was both classic and on trend. From Fall favourites like the soldout camel cape coat to sequinned jackets and vests from the holiday collection, EDIT’s current offerings have the Canadian woman’s sartorial needs covered until Spring.
Beker also took the time to dispense sage life and style advice (“It’s not about dressing for your age, but rather your mindset” and “It’s about the woman wearing the dress, not the dress wearing the woman”), answer questions and sign autographs. Those of you who follow us on Twitter already know that I was all over the opportunity to chat with Beker and get her autograph on a copy of FT‘s 25th anniversary limited edition magazine.
As I waited (im)patiently for my turn, I couldn’t help but notice that the rest of the line was made up of women (and a few men) from all walks of life. It dawned on me, then, that Beker has an appeal that draws women of varying backgrounds and ages to her, and in EDIT Beker has curated a collection of chic wardrobe staples that each and every one of them can rock.
Photo #1 by Naomi Blackman