I’ve been coveting pieces from EDIT by Jeanne Beker since the line hit the Bay stores earlier this year, so when I received an invite for an event celebrating EDIT’s launch with the Fashion Television host-turned-clothing-line-editor herself in attendence, I knew I had to be there. On November 5th, family, friends and fans all crammed into The White Space in the Queen St store in downtown Toronto for an evening of clothes and bubbly in honour of everyone’s favourite Canadian fashion icon.
In front of a packed and captivated audience, Beker introduced her line of reasonably-priced wardrobe essentials. The tightly-edited collection of fall/winter must-haves was both classic and on trend. From Fall favourites like the soldout camel cape coat to sequinned jackets and vests from the holiday collection, EDIT’s current offerings have the Canadian woman’s sartorial needs covered until Spring.
Beker also took the time to dispense sage life and style advice (“It’s not about dressing for your age, but rather your mindset” and “It’s about the woman wearing the dress, not the dress wearing the woman”), answer questions and sign autographs. Those of you who follow us on Twitter already know that I was all over the opportunity to chat with Beker and get her autograph on a copy of FT‘s 25th anniversary limited edition magazine.
As I waited (im)patiently for my turn, I couldn’t help but notice that the rest of the line was made up of women (and a few men) from all walks of life. It dawned on me, then, that Beker has an appeal that draws women of varying backgrounds and ages to her, and in EDIT Beker has curated a collection of chic wardrobe staples that each and every one of them can rock.
Close-up of the belt and ring on Jeanne Beker (not EDIT)
xx, S
Photo #1 by Naomi Blackman
So glad you got to meet her. Gah I’m totally envious that you get to go to all of the Bay events. Perhaps I can tag along to one of them so I can finally meet you!! <3
I'm still after that camel cape coat!!!
This event with Jeanne Beker was actually open to the public – you should definitely have come! It would be lovely to meet you…though I’m still very surprised our paths haven’t crossed already in The White Space. ;o)
Oh how I love Jeanne Beker! It must’ve been exciting to meet her! I read somewhere that she’d be at Yorkdale(?) as well, but none of the times was good for me because of work.
xx The Little Dust Princess
Yes, Jeanne was at Yorkdale as well a few days after her stop at the Queen St store. It’s too bad you couldn’t make it, but I’m sure there will be similar events in the future. Stay tuned!
I like the closeup shots you got. I am especially intrigued by her belt buckle….!
Thank you Justine! I’m a terrible photographer lugging around an expensive camera I largely don’t know how to use, so I’m unaccustomed to compliments on my shots, LOL.
Isn’t Jeanne’s belt buckle fab? I kind of regret not asking her where it was from now. Most likely it would have been too expensive and/or unavailable now, but who knows…
Oh it looks like a great event. You look lovely and I adore the red outfit- the coat is really quite stunning!
I really love Jeanne Beker, I find her tv personality so personable and down to earth! But I was a little disappointed with her Edit line at the Bay – only because the pieces were a bit too mature for me. (Hmmmm, but that sparkly vest looks pretty! …maybe I just have to be more imaginative!)