Musings

Shop Your Way to Rewards You Love With the American Express Choice and ChoicePlus Cards

Confession: I’ve shopped a lot over the last few months. But it’s not as devastating to my wallet as it may seem. Why? Because I charged everything to the brand new American Express ChoicePlus Card I’m currently test driving, and earned up to double points on my purchases. A pretty fantastic deal, wouldn’t you say?

The new Choice and ChoicePlus Cards give me the freedom to earn points everywhere I use my Card and the power to choose five places from over 100 retailers where I want to earn double points. Remember when I selected The Bay, H&M and Flight Centre to be on my list of 5 retailers? I chose wisely, because I earned double points on the contribution I made to my sister-in-law’s upcoming honeymoon to Bora Bora, and even some seasonal sale items from The Room at The Bay (hello Mary Katrantzou and Roland Mouret!).

Now, of course, comes the fun part: redeeming all those points I’ve racked up! With so many options available through American Express Choice by Membership Rewards, I can save up my points and redeem for rewards I really want and love. Gift cards to retailers like Banana Republic, Sporting Life and The Keg, concert and event tickets through Ticketmaster, merchandise rewards from brands like Apple, Sony and KitchenAid – the possibilities are endless.

First item on my list? I’m making winter a bit brighter and have redeemed some of my points for gift cards for essentials like gas and Cineplex movie passes (yes these qualify as ‘essential’!). As for my remaining points balance, I’m going to save it for now and keep building it up until I have enough for a really big reward down the line. In the meantime, I’ll be daydreaming about redeeming them on TripFlex travel rewards for an exotic beach getaway or on a Holt Renfrew gift card for a swanky new handbag. Decisions, decisions…

The Choice and ChoicePlus Cards are tailored to your unique shopping habits and lifestyle. You get to choose the five retailers, from an extensive list of American Express merchants, where you can earn double points and then redeem them for fun rewards – what more could you ask for from a credit card?

xx, S

Image Credit: Harper’s Bazaar

Sponsored by American Express Canada

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