Another season, another fresh collection from Joe - Joe Mimran, that is. Creative Director of Joe Fresh and purveyor of all things cheap, chic and cheerful at Toronto Fashion Week each and every season, Mimran’s very reasonably priced clothing and accessories line and its supermarket beginnings continue to take the North American fashion scene by storm, one brightly hued sweater at a time.
Joe Fresh always brings the colour to the Toronto Fashion Week runway, and the Fall 2012 collection certainly didn’t disappoint. From orange biker jackets to green, fur-trimmed coats, the brand’s latest line-up gave its fans plenty to look forward to in the colour department. Even more enticing than that scarlet, patent leather coat, though, were the black and white herringbone looks that rounded out the collection.
There was a lot of herringbone on my Fall 2012 wish list after the show. Herringbone blouse, herringbone pants, herringbone dress…I want it all. The very best part? At Joe Fresh price points, that’s a definite possibility.
Image Credits: Jason Hargrove