Stuart Weitzman unveiled a new, high-end accessories brand, SW1, in Milan last week. The exclusive line will feature shoes and handbags designed by Creative Director Alvaro Gonzalez, who recently joined the company after his departure from Jimmy Choo. Stuart Weitzman, who serves as CEO of the company, says his goal with SW1 is to bring “wearability, supercomfort and great fashion” to the designer shoe and bag market.
The first collection includes about 50 shoes, as well as a line-up of everyday bags and evening clutches and miniaudieres. The shoe designs are all made in Spain, and will retail from $595 for a pump to $795 for a bootie to $995 for a full boot. The handbags, which are made in both Spain and Italy, will retail for $800 to $1,500.
The price points are higher than what Stuart Weitzman’s customers are accustomed to, but design elements have also been kicked up several notches. Architectural silhouettes, standout detailing, and rich suede and python leathers make for statement accessories that are certain to appeal to the company’s existing clients, as well as attract new ones. I’m certainly intrigued.
The first SW1 collection is due to hit Holt Renfrew in Canada, Selfridges in London and other designer boutiques and department stores worldwide this Fall.