H&M announced yesterday a doozy of a designer collaboration at Coachella. Following last fall’s highly successful capsule collection with Isabel Marant, the next in line to team up with the fast fashion retailer is none other than Alexander Wang, the very first American designer to do so. And we are downright freaking out over the news.
“Alexander Wang is one of the most important voices in fashion today,” said Margareta van den Bosch, H&M’s creative advisor, in a press release. “He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.”
The lineup will feature both men’s and women’s apparel and accessories. With a high profile name like Wang, who serves as creative director of both his eponymous line and the house of Balenciaga, this latest designer collaboration promises to be the most highly anticipated to date.
Alexander Wang said, “I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.”
Mark your calendars, ladies and gents: Alexander Wang x H&M will launch in 250 H&M stores worldwide and online on November 6, 2014. We’re already counting down the days.
Image courtesy of H&M