According to WWD, “market sources” say that H&M is set to announce its next designer collaboration, with none other than Maison Martin Margiela. Though the news is yet to be confirmed by the fast fashion retailer (“We never comment on rumors”), history has shown that if WWD says it’s happening, then it’s happening.
Given the avant garde designs Margiela is known for, this collaboration is likely to be much darker than past guest designer collections, particularly the whimsical, print-filled line-up by Marni earlier this year. While we wait for official word from H&M, I’ll be daydreaming about the types of offerings this collaboration might produce. Are you excited by these rumours?
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