Fashion News

Maison Martin Margiela for H&M Fall/Winter 2012 Collaboration Announced

It’s official – Maison Martin Margiela for H&M is indeed happening! WWD broke the news yesterday that H&M was on the verge of announcing their next designer collaboration with the house of Margiela, and the fast fashion retailer has done just so today.

“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades,” said Margareta van den Bosch, creative advisor at H&M in a press release. “I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment”.

The house of Margiela added, “We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.”

Promising a line-up of clothing for both men and women that exemplifies “conceptual and timeless style” and “the work of the group rather than one designer”, the collection is expected to feature whites and, along with them, the ideas of anonymity and ambiguity. Mark your calendars for November 15, 2012, when Margiela x H&M will hit around 230 stores worldwide and online at hm.com. In the meantime, watch the promo video below to whet your appetite.

UPDATE:

See the Margiela x H&M ad campaign images here!


xx, S

Images courtesy of H&M

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