If you’ve been admiring Jason Wu’s wares from afar but haven’t been able to shell out the 4-digit prices for his main line, this announcement is going to make your day: the designer is launching a contemporary line, Miss Wu, in January 2013. The first offering, a 40-piece collection of Sixties-inspired dresses, separates and outerwear, will be available exclusively at Nordstrom. Getting excited? So am I.
A concept conceived by the designer and Jeffrey Kalinsky, EVP of Designer Merchandising at Nordstrom, Miss Wu will offer softer, feminine clothes to the contemporary market. The first collection will retail from $195 for a silk blouse to $795 for a leather jacket, much more accessible price points than his eponymous label.
“Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” Wu told WWD. “I always see Jason Wu as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude.” Kalinsky added, “What’s great is that while feeling different from the Jason Wu signature collection, it still clearly has Jason’s design DNA.”
Miss Wu will be available at Nordstrom’s Via C departments and at nordstrom.com for one year, after which it will expand to other retailers in the U.S. and around the world, it is hoped. By then, he also plans to have added accessories to the line-up.
While there are currently no Nordstrom locations north of the border (I’ve been praying to the shopping gods for one!), nordstrom.com does ship internationally, so us Canadian shoppers will be able to get our hands on some Miss Wu too come January. In the meantime, I’ll be counting down the days.
Images via WWD