Fashion News

Beyoncé for H&M – Confirmed!

Who run the world? Queen Bey, obviously. As if a world tour wasn’t enough to keep her busy, news comes today that Beyoncé has teamed up with H&M for a summer collection. Everyone’s favourite hair-flipping diva is featured in the fast fashion retailer’s new campaign, modelling swimsuits and beachwear inspired by her own style and that she personally gave input on.

Ann-Sofie Johansson, H&M’s Head of Design, said: “There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style.”

The campaign was shot by Inez and Vinoodh in the Bahamas back in January. ”I’ve always liked H&M’s focus on fun affordable fashion” Beyoncé said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

In addition to the print advertisements, a TV commercial featuring a new Beyoncé song, Standing On The Sun, will also be launching. How excited are you, my fellow Beyoncé fans?

xx, S

Image courtesy of H&M

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