Events

WWF’s National Sweater Day Launch & Auction

On February 2, 2011, WWF-Canada launched its National Sweater Day campaign with a fun fashion show at The Ballroom bowling alley in downtown Toronto. The show featured an eclectic mix of sweater designs by Canadian designers Aime by Monica Mei, Allison Wonderland, dace, Heidi Ackerman, Lucian Matis, Pink Cobra, Preloved, Thieves and Zoran Dobric. Each of the environmentally-friendly sweaters are currently being auctioned off in support of WWF’s conservation work on eBay. Bidding starts at $75 for each design.

I have my eye on the Aime by Monica Mei sweater dress, but as a seasoned veteran of eBay auctions I’m trained not to bid until the very last second. I bid to win. I will, however, make an exception for such a great cause – scrap what I said earlier about sniping at the end. Bid now! And often.

National Sweater Day itself is on February 17, 2011. Don’t forget to throw on a sweater, turn down your thermostats by three degrees Celsius and join the fight against climate change!


Singer Hannah Georgas in Heidi Ackerman


A model in a repurposed sweater dress by Aime by Monica Mei


A model in an open-back sweater dress by Pink Cobra


A model in the Mallow sweater by dace


Monica Mei and a model in her Aime design


Monica Mei of Aime and me

xx, S

Image Credits: #1, 2, 3, 4 and 5 by George Pimentel/WWF-Canada; #6 by The Backseat Stylers; #7 by Mark Hao

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