Events

American Express Canada Launches New Choice and ChoicePlus Cards


Photo booth fun with Nelia Belkova and Richard Fabregui

Over-the-knee stiletto boots or patent leather brogues? Python-print skinny jeans or metallic brocade skirt? My wardrobe presents me with rather critical sartorial choices on a daily basis, and, frankly, I relish in every single one I’m called to make. As a legitimate fashion addict, I enjoy debating such things as the merits of purchasing an oxblood leather doctor bag for everyday vs. a skull-clasp minaudière for evenings out, and making the decision that’s right for me and my closet, i.e. both! An equally important choice is which credit card I use to make those fabulous handbag purchases, a decision that just got a whole lot more exciting.


Chatting with chef Mark McEwan

Meet my next must-have acquisition: the new Choice or ChoicePlus Card from American Express. At the launch event on November 5, I was treated to an evening of choose-your-own-adventure fun, wherein my choices led to a night of cocktails with chef Mark McEwan at his restaurant Fabbrica, stylish caricatures and caviar manicures by The Ten Spot at Browns Shoes, and some good old fashioned shopping and photo booth shenanigans at Roots. It was a creative and clever way to remind me and the other attendees just how much fun it is to decide your own fate, sartorial or otherwise.


The likeness is uncanny

The freshly-introduced Choice and ChoicePlus Cards present me with the same power of choice that I have over my closet rotation. Where do I earn rewards? How do I redeem my points? I decide. These new offerings from American Express are designed to fit your lifestyle and unique shopping habits. You have the freedom to earn points everywhere you use your Card and the power to choose five places from over 100 retailers where you want to earn double points. As you collect your points, you have the power to choose how you’d like to use them. In other words, you can shop and earn points wherever you like and reward yourself with the things you love.

Earn double points on the purchase of a new fall/winter wardrobe at my favourite stores, and then redeem for a sunny getaway from the cold with TripFlex rewards? Sounds perfect to me! I’ve been tasked by American Express with test-driving either the Choice or ChoicePlus Card over the coming months, and I can’t wait to take it out for a spin on my upcoming holiday fashion shopping expedition. Stay tuned for my next report! In the meantime, read all about the Choice and ChoicePlus Cards here and check out this cute introductory video here.

xx, S

Sponsored by American Express Canada

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