As young, budding fashionistas (on an allowance), our mother once gave us some shopping advice: “Never buy ‘dry clean only’.” This seemed like sage advice until we developed addictions to silk blouses, wool blazers, and leather trim everything – in short, everything our mother cautioned us against. Though we’ll never say never, with dry cleaning bills mounting and a few too many trips to our friendly local dry cleaner, we decided it was about time we heeded our mother’s warnings and started paying attention to those pesky ‘dry clean only’ tags.
Enter Kimberley Newport-Mimran, creative director of Pink Tartan, who has teamed up with Tide Pods to create The Washable Collection, a practical yet stylish line of must-have washable pieces that marries the unmistakeable Pink Tartan aesthetic with the ever reliable functionality of Tide. If it sounds like a machine washable dream come true, it is. We’re currently coveting the chic Tabitha midi skirt, the cute striped Vogue dress, and the not-for-the-faint-of-heart neon coral tech pencil skirt from the Spring lineup.
The Fall 2014 Washable Collection is set to debut on the World Mastercard Fashion Week runway on Wednesday, March 19th at 7pm and we can’t wait to see it – and shop it! In fact, we’ll be taking over the @Tide Twitter account and live tweeting the show, so be sure to tweet along with us – we’d love to hear your take on the latest and greatest Washable Collection.
Want in on that #washablefashion action? We’re giving away a $500 Pink Tartan gift card and Tide Pods prize pack to one very lucky reader of The Backseat Stylers! Share your washable outfits with us over Instagram and Twitter using the hashtags #washablefashion and #OOTD for a chance to win. We’ll be posting all the entries on our Pinterest board, so be sure to check out all the fabulous #washablefashion. Full contest rules are below. Good luck, ladies and gents!
Congratulations to our winner…@barbaraannstyleblog! And thanks to all of you who shared your #washablefashion #OOTD with us. Stay tuned for our next contest!
CONTEST RULES: [CLOSED]
1. Share your stylish and washable outfits via Instagram and Twitter using the hashtags #washablefashion and #OOTD and tagging @backseatstylers. Share daily (or more often if you change outfits on the hour like Anna Dello Russo!) for multiple chances to win.
2. Contest open to readers in Canada only, excluding residents of Quebec.
3. The contest closes at 11:59 PST on March 23, 2014. The winner will be notified by e-mail.
4. There are no prize substitutions and no cash value.
Disclaimer: Tide has only provided The Backseat Stylers with the product for the prizes for this contest. The contest is not otherwise endorsed, designed and/or administered by or associated with Tide.