Enter Rowenta Canada’s LG Fashion Week Best Dressed Crest Contest!

On the opening day of this season’s LG Fashion Week yesterday, Rowenta Canada revealed their latest designer collaboration – a custom-designed LGFW Spring 2012 crest by designer Evan Biddell! The crest features Biddell’s logo, stylized bursts of steam to symbolize Rowenta, and a black maple leaf to represent this season’s LGFW theme, ‘Canada Cool’.

How do you get your hands on one of these? It’s easy. LGFW’s official garment care provider has set up shop inside the tents this week with a steaming station where you can iron one of these crests on your very own souvenir tank top. Fun, right? My friend J and I did just that last night, and we each now have a lovely souvenir from this season’s shows.

But that’s not all – Rowenta wants to see how you style your freshly crested tank! Submit a street style photo featuring the crested tank top to Rowenta’s “Best Dressed Crest” Contest and you’ll be entered to win a fabulous $600+ fashion prize pack, plus the chance to have your personal style profile featured on The Backseat Stylers (you know, this here site you’re reading)!

Not heading to LGFW this season? Don’t fret. Follow The Backseat Stylers on Facebook and Twitter - we’ll be giving away crests and tank tops, so you can still participate in the contest.

Check out all the “Best Dressed Crest” contest rules on Rowenta Canada’s Facebook page and get styling your crest!

Where to affix the crest? Decisions, decisions…

Why do I look like I’ve never handled an iron before?

J, on the other hand, seems to be a pro at this ironing thing…

Voila! One-of-a-kind LG Fashion Week Spring 2012 tank top. 

xx, S

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2 comments to Enter Rowenta Canada’s LG Fashion Week Best Dressed Crest Contest!

  • Zip

    Evan Biddell isn’t a graphic designer. Why would you have him pretend to design a crest? And why would his logo be incorporated with LGFW, where he hasn’t even shown for a couple of seasons?? And why would you iron a designer’s bastardized logo onto an item of clothing he didn’t design?? Baffling and random.

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