On the opening day of this season’s LG Fashion Week yesterday, Rowenta Canada revealed their latest designer collaboration – a custom-designed LGFW Spring 2012 crest by designer Evan Biddell! The crest features Biddell’s logo, stylized bursts of steam to symbolize Rowenta, and a black maple leaf to represent this season’s LGFW theme, ‘Canada Cool’.
How do you get your hands on one of these? It’s easy. LGFW’s official garment care provider has set up shop inside the tents this week with a steaming station where you can iron one of these crests on your very own souvenir tank top. Fun, right? My friend J and I did just that last night, and we each now have a lovely souvenir from this season’s shows.
But that’s not all – Rowenta wants to see how you style your freshly crested tank! Submit a street style photo featuring the crested tank top to Rowenta’s “Best Dressed Crest” Contest and you’ll be entered to win a fabulous $600+ fashion prize pack, plus the chance to have your personal style profile featured on The Backseat Stylers (you know, this here site you’re reading)!
Check out all the “Best Dressed Crest” contest rules on Rowenta Canada’s Facebook page and get styling your crest!